Influence maximization on big social graph
Fanju
PPT链接：
social influence
booming of online social network
一， Application:viral marketing
1, identify influence customers: seeds.
2, convince them to adopter product.
other application:
Rumor monitoring and control
网红经济
二， Modeling
graph model:
directed graph
output： top k most influence users.
IC model
difussion models：