The Suitable Place to Setup Pet Hospital¶
- Introduction
1.1 Background
With the growth of China’s economy, the pet industry has been developing rapidly. People’s pet raising has changed from simple enjoyment to spiritual sustenance. The role of pets is also changing quietly. It has increasingly become the partner of people’s life and plays an irreplaceable role in promoting harmonious society. More and more people begin to keep pets, including cats and dogs Mainly. In the Asian country of Japan, more and more owners are keen to buy expensive daily necessities for their dogs. A survey shows that the average annual expenditure of Japanese on pet dogs has reached a staggering 8 billion pounds (about 80 billion yuan). At present, China’s family planning population policy has led to the rapid entry of population aging. By the middle of the 21st century, the proportion of the elderly population will reach 25%, one in every four people. As the elderly have more leisure time, they have more and more pets.
In 2019, the overall scale of China’s pet (dog and cat) consumer market will reach 202.4 billion yuan, an increase of 18.5% over 2018. The number of pet users increased from 73.55 million to 99.15 million. 24% of the users’ monthly income exceeded 10000 yuan, and the average annual expenditure for a single pet reached 5561 yuan.
From the perspective of regional distribution of pet population, the post-90s generation living in first tier cities are still the main force of consumption, and the number of pampered people in second and third tier cities is also gradually increasing. In the scale of pet consumption market in 2019, the consumption of pet dogs will be 124.4 billion yuan. The consumption of pet cats was 78 billion yuan, an increase of 19.6%, exceeding the growth rate of dog consumption market. Among them, pet snacks and anthelmintic drugs had the highest penetration rate of more than 70%.
In China’s e-commerce promotion festival in 2019, online sales are on the list of most imported goods: cat staple food ranks first, while infant milk powder is even left behind. So, the pet market becomes more and more huge in China.
1.2 Problem
With the increasing number of Chinese families and single people owning pets, has the medical level of pets increased correspondingly?
The market scale of China’s pet hospitals will be about 20.2 billion yuan in 2019 and 29.9 billion yuan in 2022, with a compound growth rate of about 13.9% in the next three years.
In terms of business area, most pet hospitals in China are small and medium-sized hospitals with an area of less than 300 square meters, of which 100-199 square meters accounts for the highest proportion, nearly 40%, followed by 200-299 square meters, accounting for 25.8%. The market scale of pet medicine is on the rise; medicine is one of the main ways of pet treatment. In 2019, pet medicine accounted for 52% of the pet medical market. In recent years, with the gradual increase of pet population, the market scale of pet medicine has also shown a steady upward trend.
Compared with the scale of pet medical industry in developed countries, there is huge potential and demand in China market.
1.3 Interest
Obviously, set up a pet hospital is a good choice to provide service to the people who owns pets and a friendly business to pets.
So, this report is to find the right place to set up the pet hospital.
2. Data acquisition and cleaning
2.1 Data sources
Locate the pet stores in the city and search the hospital, and get the ranks, then find a best location to establish the pet hospital.
the cities’s economic data
the pet stores locations data
the hospital (around the pet stores) location data
the ranking data
2.2 Data cleaning
Remove duplicate information, correct existing errors, and provide data consistency. Samples with missing values are excluded. If there are many invalid and missing values of a variable, and the variable is not particularly important for the problem studied, then the variable can be deleted. This approach reduces the number of variables for analysis, but does not change the sample size.
3. Exploratory Data Analysis
First, find the right city or province to set up the hospital. We should find the wealth city that will spend more money on pets.
According the table, Beijing is the city that has the biggest wealth. So, we choose Beijing as our goal city.
Then we’re going to find the pet stores in Beijing city. In Beijing, Changan Road is the most prosperous and bustling district. So we decide to research the pet stores opened in this area.
5. Conclusions
Finally, we choose Dongzhimen station as the right place to open the Pet Hospital.