c#简要程序设计
Colors are the one of the most influential aspects of a given design, logo, or brand. When we look at a brand, its colors evoke a psychological response, whether we realize it or not. Careful and proper contextual use of color in your designs can mean catching the attention of a potential customer and standing out in a crowd.
颜色是给定的设计，徽标或品牌最有影响力的方面之一。 当我们看一个品牌时，无论我们是否意识到，它的颜色都会引起一种心理React。 在您的设计中仔细和恰当地使用颜色可能会引起潜在客户的注意并在人群中脱颖而出。
As a designer, it’s important that you understand what message your color choice subtly sends to users or customers. Does the message your brand communicate resonate with your brand values? Does it resonate with what your customers want?
作为设计师，了解您的颜色选择巧妙地发送给用户或客户的消息很重要。 您的品牌传达的信息是否与您的品牌价值产生共鸣？ 它与您的客户想要的产生共鸣吗？
In this brief guide, I’ll explain what colors mean on a basic level, and where that color can be most effective. I’ll also showcase popular brands which make effective use of their main color.
在这个简短的指南中，我将在基本级别上解释颜色的含义以及该颜色最有效的地方。 我还将展示有效利用其主要色彩的流行品牌。
暖色 (Warm Colors)
Warm colors include red, yellow and orange, and variations like pink. Warm colors evoke feelings of warmth due to their brightness. Usually, they convey optimism, enthusiasm, and passion.
暖色包括红色，黄色和橙色，以及诸如粉红色的变化。 暖色因其亮度而唤起温暖的感觉。 通常，他们传达出乐观，热情和激情。
红 (Red)
Red is effectively used in the food and entertainment industries, as well as many others. Red has a natural energy and intensity that can range from anger and danger, to passion and sexuality.
红色有效地用于食品和娱乐行业以及许多其他行业。 红色具有自然的能量和强度，范围从愤怒和危险到激情和性。
Red is a bold color that can symbolize power and confidence, though it has alternative meanings abroad. For example, in China and India red represents good luck and happiness, but has connotations to death and mourning in countries like Turkey.
红色是大胆的颜色，可以象征力量和信心，尽管在国外也有其他含义。 例如，在中国和印度，红色代表着好运和幸福，但在土耳其等国家，却具有死亡和哀悼的寓意。
橙子 (Orange)
Orange demonstrates a productive, playful energy. Orange is well suited for youthful, energetic brands, and is commonly used in companies oriented to food, transportation, and logistics. It is considered a great call to action color for design because it lacks the distracting intensity of red.
橙色展现出一种富有生产性，好玩的能量。 Orange非常适合年轻，充满活力的品牌，通常用于食品，运输和物流领域的公司。 它被认为是设计用动感十足的呼吁，因为它缺乏红色的分散强度。
黄色 (Yellow)
Yellow is the most visible color from a distance, and communicates happiness, friendliness, and energy, It also has cautionary associations, such as use for high-visibility hazard signs.
黄色是远处最可见的颜色，传达着幸福，友善和活力，它还具有警示意义，例如用于高可见度的危险标志。
While Yellow usually provides a sunny disposition, it is the color mourning in Mexico and also the color of strength in Saudi Arabia.
黄色通常可以带来阳光明媚的氛围，但在墨西哥，它是哀悼的颜色，而在沙特阿拉伯，它是力量的颜色。
粉 (Pink)
Pink is a delicate color of innocence, cuteness, and is traditionally associated with femininity in the West. It has a range of intensity, with pale pink geared towards younger girls, hot pink appealing to youthfulness, and dusty pink referring to more romantic settings.
粉色是纯真，可爱的精致色彩，传统上与西方的女性气质相关。 它的强度范围很广，浅粉色适合年轻女孩，粉红色吸引年轻，粉红色代表更浪漫的环境。
酷色 (Cool Colors)
Colors like green, blue, purple are cool colors, and are considered calming, subdued, and relaxing. Cool colors are commonly found in nature.
诸如绿色，蓝色，紫色之类的颜色是冷色，被认为是镇定，柔和和放松的。 冷色是自然界中常见的颜色。
绿色 (Green)
In this day and age green can have the paradoxical meaning of both the environment and wealth. While green is the color of most plant life, it is the color of U.S. money, and is closely associated with wealth and stability.
在当今时代，绿色可能具有环境和财富的悖论含义。 绿色是大多数植物生命的颜色，而绿色是美国货币的颜色，与财富和稳定息息相关。
Lighter tones of green tend to indicate growth, vitality, and renewal, while darker, more saturated greens trend to represent wealth and abundance.
较浅的绿色趋向于表示生长，活力和更新，而较深，更饱和的绿色趋向于代表财富和丰富度。
Green is not always the color of life, as it signifies death in South America, luck in the Middle-East, and high-tech in Japan.
绿色并不总是生命的色彩，因为它代表着南美的死亡，中东的运气和日本的高科技。
蓝色 (Blue)
Blue is a color with multiple applications, and while it is often associated with sadness, for company brands it tends to reflect responsibility, authority, intelligence, and loyalty.
蓝色是一种具有多种用途的颜色，尽管它通常与悲伤相关，但对于公司品牌而言，它往往反映出责任感，权威，智慧和忠诚度。
It’s versatile array of tones and shades convey multiple ranges of meaning. Light blues are perceived as refreshing and pleasant, while dark blues best reflect reliability and trustworthiness.
它具有多种用途的色调和阴影，可传达多种含义。 浅蓝色被认为令人耳目一新，而深蓝色则最好地反映出可靠性和可信赖性。
紫色 (Purple)
The color purple has historically been associated with royalty and luxury. It is rare in nature and is thought to encourage creativity, imagination, and innovation.
紫色一直以来都与皇室和奢侈有关。 它在自然界中很少见，被认为可以鼓励创造力，想象力和创新。
Darker shades of purple tend to represent the luxurious side of the color, while lighter tones reflect more feminine, nostalgic, and sentimental qualities.
较深的紫色阴影倾向于代表该颜色的豪华面，而较浅的色调则反映出更多的女性化，怀旧感和情感特质。
中性色 (Neutral Colors)
Neutral colors, such as brown, black, white, and gray can be considered muted and unassuming, when compared to warm and cool colors. However, they are sophisticated and pair well with other colors.
与暖色和冷色相比，中性色(例如，棕色，黑色，白色和灰色)可以被认为是柔和和不张扬的。 但是，它们非常精致，并且可以与其他颜色完美搭配。
棕色 (Brown)
Brown’s earthy connotations have led to its use in many organic and natural food and beauty products. As a designer it’s important to balance this association with earth, as brown often reminds people of dirt.
布朗的朴实内涵导致其在许多有机和天然食品及美容产品中的使用。 作为设计师，平衡与地球的联系非常重要，因为棕色经常使人联想到泥土。
There are many shades of brown that express brand qualities such as durability and simplicity that can be an effective counter to busier, more superfluous designs.
有许多深浅不一的棕色表示品牌品质，例如耐用性和简单性，可以有效地应对更忙，更多余的设计。
黑色 (Black)
Black is a very serious color, traditionally representing both death and mystery. Used in many classic and upscale brands, its formal use indicates a lasting quality. Black also denotes authority and power, with a hint of seduction.
黑色是一种非常严肃的颜色，传统上代表死亡和神秘感。 它被许多经典和高档品牌使用，其正式使用表明其持久的品质。 黑色也表示权威和权力，带有诱惑的暗示。
Black can be effectively paired with bright colors for stark contrast. The timeless pairing of black and white is also a simple, but bold statement.
黑色可以有效地与明亮的色彩搭配，形成鲜明的对比。 永恒的黑白搭配也是一个简单但大胆的说法。
白色 (White)
White is the color of pure simplicity and purity. This color’s simplicity has been used extensively in minimalist design aesthetics.
白色是纯朴和纯净的颜色。 这种颜色的简单性已被广泛用于简约设计美学中。
White also offers feelings of peace and calmness, though an overuse of white leads to feelings of coldness, emptiness, and sterility.
白色也提供了和平与安宁的感觉，尽管过度使用白色会导致感到冷，空虚和不育。
White is also closely associated with the design concept of negative space, or “white space.” When using white it’s important to be deliberate and balanced, using it only where appropriate.
白色还与负空间或“白色空间”的设计概念紧密相关。 使用白色时，谨慎和平衡很重要，仅在适当的地方使用它。
灰色 (Gray)
Seen as an extension of black and white, it retains the reserved and formal qualities of both colors. Its ambiguity and muted appearance lends it a great deal of versatility.
被视为黑色和白色的延伸，它保留了两种颜色的保留和正式品质。 它的模糊性和柔和的外观使其具有很大的通用性。
While gray lacks the intensity and boldness of black, and the pure qualities of white, its closeness to silver and most metals closely relates it to technology and industrial design.
灰色缺乏黑色的强度和大胆性，缺乏白色的纯正品质，但它与银和大多数金属的接近度却与技术和工业设计密切相关。
Colors have a large impact on our perceptions and no place for a first impression is better than a logo or other piece of branding. Colors can say much more than shapes, symbols, or words so choose carefully!
颜色对我们的认知有很大影响，第一印象没有哪个地方比徽标或其他品牌更好。 颜色的含义远不止形状，符号或文字，因此请谨慎选择！
翻译自: https://uxdesign.cc/a-brief-guide-to-colors-in-branding-what-they-say-about-your-design-ec2f1717b990
c#简要程序设计