wordpress主题
Every so often, somebody writes a post claiming something is dead. Email is dead. SEO is dead. Facebook is dead. Web Design has not been spared, and we’ve seen bold claims of the imminent death of web design on Mashable. They claim that ready-made themes are killing the industry:
经常有人写一篇文章声称某事已死。 电子邮件已失效。 SEO已死。 Facebook已经死了。 Web设计还没有幸免，我们已经看到了Mashable即将终止Web设计的大胆主张。 他们声称现成的主题正在扼杀整个行业：
“Most of the content that you see on the web today is run by some framework or service — WordPress, Blogger, Drupal, you name it. Frameworks provide you a foundation and shortcuts so you spend less time struggling with the creation of a web site, and more time creating content. As a consequence of the ubiquity of these frameworks, a whole world of free and paid templates lets you get started with a professional-looking design in minutes.”
“您今天在网络上看到的大多数内容都是由某些框架或服务运行的-WordPress，Blogger，Drupal，您都将其命名。 框架为您提供了基础和捷径，因此您可以减少创建网站所花费的时间，而将更多的时间用于创建内容。 由于这些框架无处不在，因此免费和付费模板的整个世界让您可以在几分钟内开始使用具有专业外观的设计。”
They feel threatened by the sheer number of themes available. Since it is “easy” to setup a website and a ready-made theme – anybody can do it.
他们对可用主题的数量感到威胁。 由于设置网站和现成的主题很容易，因此任何人都可以做到。
I beg to differ.
我不敢苟同。
If you’re threatened by platforms like WordPress and ready-made themes, I hate to break it to you – but you’re doing web design wrong. You’re missing a fundamental piece of providing any service. You’re not providing enough value to the client.
如果您受到WordPress之类的平台和现成主题的威胁，我不愿意将它破坏给您-但是您在做网页设计时错了。 您缺少提供任何服务的基本要素。 您没有为客户提供足够的价值。
WordPress主题公司和市场 (WordPress Theme Companies and Marketplaces)
While there will always be a need for custom design and development, it’s clear from the 2015 WordPress Business Revenue Statistics by Scott Bolinger, you’ll see that theme focused companies are thriving.
尽管始终需要定制设计和开发，但从Scott Bolinger的2015年WordPress商业收入统计中可以清楚地看到，您会发现以主题为中心的公司正在蓬勃发展。
Companies such as iThemes are making more than a million dollars a year. WooThemes (recently acquired by Automattic) used to make more than than $10 million per year. Envato does not release revenue figures, but some statistics are available. Up to 2014 they’ve paid more than $224 million to authors since 2006. They have more than 50 Elite authors making more than a $75K per year. 30 of those make more than a million dollars a year.
iThemes等公司的年收入超过一百万美元。 WooThemes(最近由Automattic收购)过去每年的收入超过1000万美元。 Envato不会发布收入数字，但是有一些统计数据。 自2006年以来，截至2014年，他们已经向作者支付了超过2.24亿美元。他们有50多名Elite作者 ，每年的收入超过7.5万美元。 其中有30人的年收入超过一百万美元。
It’s safe to say that the premium themes market is alive and kicking.
可以肯定地说，高级主题市场仍然活跃。
拥抱高级WordPress主题 (Embrace Premium WordPress Themes)
Old school web designers and developers pride themselves on the work they do. They strongly feel that a job well done is a job which is started from scratch and developed as necessary for a client.
老派的网页设计师和开发人员为他们所做的工作感到自豪。 他们强烈认为做好的工作是从头开始并根据客户的需要而发展的工作。
The ideal solution in an ideal world would be developing a custom theme for the exact needs of a client. This route though, costs lots of time and money and will price you out of most website design budgets. We live in a fast paced world, and whilst money may not be an issue for some clients, you’ll find that time is an issue. Most of my clients need things to be ready yesterday – so going with a custom solution can be shooting yourself in the foot.
理想世界中的理想解决方案是为客户的确切需求开发自定义主题。 但是，这条路线会花费大量时间和金钱，并且会使您超出大多数网站设计预算。 我们生活在一个快节奏的世界中，虽然对于某些客户而言，金钱可能不是问题，但您会发现时间是一个问题。 我的大多数客户昨天都需要做好准备-因此，使用自定义解决方案可能会让自己陷入困境。
1.从一开始就为您的客户增值 (1. Give Your Client Added Value from the Start)
One of the biggest challenges we meet whilst working on web projects is getting the client to understand or imagine the final product’s visuals.
在进行Web项目时，我们遇到的最大挑战之一就是使客户了解或想象最终产品的视觉效果。
You might be thinking one thing, but you can never fully understand what your client is imagining from what you are describing.
您可能在想一件事，但您永远无法从您的描述中完全了解客户的想象。
A ready-made theme can work wonders for the final result. Once you have discussed some ideas with the client, go and search for some possible templates you could use. Then go to the client with a choice of templates which would fit their requirements best. These themes are all working demos, so you can already give the client an excellent sense of what they will be getting.
一个现成的主题可以为最终结果创造奇迹。 与客户讨论了一些想法之后，请去搜索一些可以使用的模板。 然后选择最适合他们需求的模板去找客户。 这些主题都是可行的演示，因此您已经可以使客户对它们将获得的收益有很好的了解。
Let’s take Avada as an example – if you take your client through one of the live demos, you’re more likely to win the project.
让我们以Avada为例–如果您通过一个现场演示吸引客户，您更有可能赢得该项目。
Both you and your client will know what the end product will look like. You’re already setting yourself up for success and excellent client satisfaction.
您和您的客户都将知道最终产品的外观。 您已经为成功和出色的客户满意度做好了准备。
Participating in the choice of the end-result, gives the client that feel-good factor. Of course it is your job as a web designer to nudge them in the right direction.
参与最终结果的选择，会给客户带来良好的感觉。 当然，作为网页设计师，您需要按照正确的方向进行微调。
2.更快地轮换网站(并因此变得更有利可图) (2. Turn Sites Around Faster (and Hence Become More Profitable))
Whilst it may be more fun and feel like a better achievement when you create a site from scratch, using a premium WordPress theme is more profitable. The foundation and most of the work has already been done using a theme so you are going to spend much less time overall. This allows you to do two things:
从头开始创建网站时，它可能会更有趣，并且感觉更好，但是使用高级WordPress主题会更有利可图。 基础和大部分工作已经使用主题完成，因此您将花费更少的时间。 这使您可以做两件事：
- Reduce your rates 降低利率
- Make more profit on each project 在每个项目上赚更多钱
Let’s take a concrete example. Let’s say you charge at a flat rate of $60/hour.
让我们举一个具体的例子。 假设您以每小时60美元的统一费率收费。
| Task | Premium theme | Custom theme |
|---|---|---|
| Project Management | 10 hours | 10+ hours |
| Design time | 4 hours | 16+ hours |
| Development time | 16 hours | 40+ hours |
| Content / copy | 20 hours | 20 hours |
| … | ||
| Total | 50 hours | 86+ hours |
| 任务 | 高级主题 | 自订主题 |
|---|---|---|
| 项目管理 | 10个小时 | 10小时以上 |
| 设计时间 | 4个小时 | 16小时以上 |
| 开发时间 | 16小时 | 40多个小时 |
| 内容/副本 | 20小时 | 20小时 |
| … | ||
| 总 | 50小时 | 86小时以上 |
There are other parts to the website which we won’t mention, but we all know that the design and development time of a custom theme will spike significantly.
网站上还有其他部分我们不会提及，但是我们都知道自定义主题的设计和开发时间会大大增加。
There’s a difference of 36 hours which charged at the rate of $60 would be a difference of more than $2000.
相差36小时，以60美元的费率收费将相差2000多美元。
If you don’t charge for those extra hours, you’ve got a leeway of $2000 to work with when giving the final price.
如果您不为这些额外的时间收费，那么在给出最终价格时，还有2000美元的余地可以使用。
If you can get away with charging $1500 out of those $2000, good luck to you – you’ve made a very handsome profit. Even if you charge just $500 of the $2000, you’re already better off.
如果您可以从2000美元中扣除1500美元，那么祝您好运–您已经获得了可观的利润。 即使您只收取$ 2000的$ 500，您的生活就已经不错了。
You’re spending less time working and earning more.
您所花的工作时间更少，而收入却更多。
3.快速收取服务费 (3. Charge a Premium for Fast Service Rates)
Using stock photography and a familiar WordPress theme – you should be able to turnaround an excellent site in 1 to 2 days.
使用股票摄影和熟悉的WordPress主题–您应该能够在1-2天之内完成一个出色的网站。
That allows you to charge excellent fast service rates which will allow you in turn to give yourself a bit of a bonus.
这使您可以收取出色的快速服务费，这反过来又会给您带来一些好处。
有人可以做你的工作吗？ (Can Anybody Do Your Job?)
Using a ready-made premium theme may make it seem easy to create a great looking web design. Once again, I beg to differ.
使用现成的高级主题可能使创建美观的网页设计变得容易。 再一次，我请求有所不同。
If your result is only as good as that of somebody who is not an experienced web designer – you’re not doing a good enough of a job with your web design.
如果您的结果仅与没有经验的Web设计人员的结果一样好–您的Web设计工作做得还不够好。
It is possible to create a good looking site with a premium theme. But you – an experienced web designer should not settle for a “good” site. The end result of a web design project from you, should leave no stone unturned, and the end result should be excellent, not just good.
可以创建一个具有高级主题的美观网站。 但是，您-一位经验丰富的Web设计师不应满足于“好”网站。 您进行的Web设计项目的最终结果应该是千篇一律，并且最终结果应该是出色的，而不仅仅是好的。
You should know that there are many behind the scenes things which you need to do.
您应该知道，幕后有很多事情要做。
- You need to match colors and tones. 您需要匹配颜色和色调。
- You need to find the adequate typography and fonts. 您需要找到适当的字体和字体。
- You should have followed all optimal user experience suggestions. 您应该遵循所有最佳的用户体验建议。
- You should have optimized the site for search engines out of the box. 您应该已经为开箱即用的搜索引擎优化了网站。
- You know how to create a responsive site which looks good whatever device you see it on, not just on the desktop and browser where it is being designed. 您知道如何创建一个响应式网站，无论在什么设备上看到它，它都看起来不错，而不仅仅是在设计桌面和浏览器上。
Would somebody who has not worked in web design figure out the concept of a responsive grid?
尚未在网页设计领域工作的人会发现响应式网格的概念吗？
Really and truly, a good web design project requires an experienced web designer who is able to understand the nuances of web design.
确实，一个好的Web设计项目需要一个经验丰富的Web设计师，他能够理解Web设计的细微差别。
作为经验丰富的Web设计人员，您应该提供什么价值？ (What Is the Value You Should Be Offering as an Experienced Web Designer?)
- Understand responsive web design and setup a site with that in mind 了解响应式网页设计，并牢记这一点
- Know where and how to find appropriate fonts, typography, imagery, iconography for the appropriate design project. 知道在哪里以及如何为适当的设计项目找到适当的字体，版式，图像，图标。
- Know how to combine everything in a way which creates a perfect visual result 知道如何以创造完美视觉效果的方式组合所有内容
- Setup a web design project with security in mind and prevent the site from getting hacked 设置Web设计项目时要牢记安全性，并防止站点被黑客入侵
- Ensure a site is backed up for just those times when things go belly up 确保仅在情况恶化时备份网站
- Setup a site, content and plugins as necessary for search engines and local SEO 根据需要为搜索引擎和本地SEO设置网站，内容和插件
-
Install Google Analytics and monitoring services, connect the site to Google Search Console, and other webmaster activities
安装Google Analytics(分析)和监控服务，将该网站连接到Google Search Console以及其他网站站长活动
- Ensure you’ve followed appropriate User Experience concepts, and optimized the site such that it loads fast 确保您遵循适当的用户体验概念，并优化了网站以使其快速加载
- Tested the site on various devices and browsers and ensured it works well across the board 在各种设备和浏览器上测试了该网站，并确保该网站在各个方面都能正常运行
- Mess with the code where necessary to tweak as necessary to achieve an optimal result 在必要时进行代码调整以达到最佳效果
- Be able to understand and figure out any problems or bugs which arise whilst developing the project 能够理解并找出开发项目时出现的任何问题或错误
- And so many more… 还有更多……
There are of course many other things which an experienced web designer is able to cater for. If you’re having trouble justifying your fees, making your client aware that you are able to offer the above will go a long way in winning you the project.
当然，经验丰富的Web设计师还可以满足许多其他要求。 如果您无法证明费用合理，让客户知道您能够提供上述服务将大大有助于赢得您的项目。
As an experienced web designer, you should be able to walk the fine line of not developing a theme from scratch to save time. At the same time use your experience to generate much more value for your client than anybody else could and would.
作为一名经验丰富的Web设计师，您应该能够不从头开始开发主题以节省时间。 同时，利用您的经验为您的客户创造比其他任何人都可能和会更多的价值。
为您的客户提供持续的价值 (Give Your Clients Ongoing and More Value)
The end of the web design project should not signal the end of the relationship with your client – infact I dare say, it should be the start! There is plenty of value you can give your client using your experience in the industry, after the completion of their website.
Web设计项目的结束不应预示着与客户关系的结束–实际上，我敢说，这应该是开始！ 网站建成后，您可以根据自己的行业经验为客户提供大量价值。
-
Hosting, updates, and general maintenance – a non-techy client will be very glad to have you handling all their hosting. They want to know that the domain and hosting are renewed on time. CMS updates are implemented as soon as they come out. Any problems with the hosting are dealt by you. In fact, they just want to know that their site works. They don’t really care about the rest.
托管，更新和常规维护 –非技术客户将很高兴让您处理他们的所有托管。 他们想知道域和托管是按时更新的。 CMS更新一推出便立即实施。 托管方面的任何问题均由您处理。 实际上，他们只是想知道他们的网站正常工作。 他们真的不在乎其余的。
-
Implement a maintenance and updates retainer – continuing on point 1, you should explain that there is going to be ongoing work and updates, and you’ll be able to provide support as necessary. You can discuss and estimate with the client how much work they expect – 5 to 10 hours a month would be what I would recommend at the very least.
实施维护和更新保持器 –从第1点开始，您应该解释将要进行的工作和更新，并且您将能够在必要时提供支持。 您可以与客户讨论和估计他们期望多少工作–至少我会建议每月5到10个小时。
-
Manage social streams or blogging content – Small shops and small family businesses might not have the time to maintain their social media streams and blog. Again, discuss with your client and agree specific work amounts per month you will provide them with. Many small clients will be happy to use your guidance.
管理社交流或博客内容 –小型商店和小型家族企业可能没有时间维护其社交媒体流和博客。 再次，与您的客户讨论并商定每月为您提供的具体工作量。 许多小客户很乐意使用您的指导。
-
Optimize for search engines – another area which needs ongoing work would be optimizing the site for search engines. There’s plenty of work to be done if you plan to implement white-hat SEO techniques. This is somewhat difficult to explain to customers who are not too familiar – but done right, could reap immense benefits both to you and the client.
针对搜索引擎进行优化–需要持续工作的另一个领域是针对搜索引擎进行网站优化。 如果您计划实施白帽SEO技术，则有大量工作要做。 对于不太熟悉的客户而言，这很难解释-但是如果做得正确，可能会给您和客户带来巨大的利益。
-
Other online guidance – you know the client better than anybody else, there’s going to be something they will need your expertise with. Keep your eyes and ears open for opportunities to help your client (and of course help increase your revenue stream).
其他在线指导 –您比其他任何人都更了解客户，这将是他们需要您提供专业知识的地方。 睁大眼睛，抓住机会来帮助您的客户(当然也有助于增加您的收入来源)。
增加您的被动收入来源 (Increase Your Passive Income Stream)
There’s one final way which we haven’t mentioned so far. You’ve got the experience to develop a theme from scratch – why not develop your next custom theme with the intent of selling it? You can then make it available on your own online shop or sell it on one of the many marketplaces available.
到目前为止，我们还没有提到最后一种方法。 您具有从头开始开发主题的经验–为什么不打算销售下一个自定义主题？ 然后，您可以在自己的在线商店中将其提供，也可以在众多可用市场之一中进行销售。
Done right – you’ve got potential for great passive income. This is a good idea for side projects, or a project which you can work on between jobs or during other down time.
做对了–您有潜力获得大量被动收入。 对于辅助项目或可以在工作之间或其他停机时间进行的项目，这是一个好主意。
Start slowly, and iterate with small improvements on your own theme. Once you’ve got a theme which you would be willing to pay money for, start selling it. You should be able to make a nice supplementary passive income stream.
慢慢开始，并根据自己的主题进行一些小的改进。 一旦有了一个愿意为之付费的主题，就开始出售它。 您应该能够做出不错的补充被动收入来源。
Now that I’ve given my reasons for why I feel web design is not being killed by premium themes, why don’t you let me know your own reasons as to why you agree or disagree below.
既然我已经给出了为什么我觉得网页设计并没有被高级主题所扼杀的原因，为什么您不让我知道您为什么同意或不同意下面的原因。
翻译自: https://www.sitepoint.com/are-wordpress-themes-killing-web-design/
wordpress主题