【问题标题】:Facebook AdSet API "Your Budget is Too Low" errorFacebook AdSet API“您的预算太低”错误
【发布时间】:2017-02-15 17:05:22
【问题描述】:

问题

我向 Facebook 的广告集 API 发出请求,尝试使用以下 JSON blob 创建广告集,但收到的错误是“您的预算太低。此广告集的最低预算为 32.04 美元。”

广告组设置为使用auto_bid 和有效的lifetime_target。该广告集运行 31 天,并且每日预算最低为 1 美元,为生命周期预算设置 64 美元应该就足够了。

尝试的解决方案

  1. 我尝试设置更高的生命周期预算:从 64 到 1000 到 5000。在这种情况下 1000 不起作用,但 5000 可以。

使用的 JSON Blob

    Array
    (
        [account_id] =>
        [adset_schedule] =>
        [bid_amount] =>
        [billing_event] => IMPRESSIONS
        [budget_remaining] =>
        [campaign_id] => 6054825216096
        [created_time] =>
        [creative_sequence] =>
        [daily_budget] =>
        [end_time] => 2016-11-08T07:59:59+0000
        [id] =>
        [is_autobid] => 1
        [lifetime_budget] => 64
        [lifetime_imps] =>
        [name] => Some-Test-Campaign
        [optimization_goal] => LINK_CLICKS
        [pacing_type] =>
        [recommendations] =>
        [rf_prediction_id] =>
        [start_time] => 2016-10-07T07:00:00+0000
        [updated_time] =>
        [targeting] => FacebookAds\Object\TargetingSpecs Object
            (
                [data:protected] => Array
                    (
                        [genders] =>
                        [age_min] =>
                        [age_max] =>
                        [geo_locations] => Array
                            (
                                [zips] => Array
                                    (
                                        [0] => Array
                                            (
                                                [key] => US:98004
                                            )

                                        [1] => Array
                                            (
                                                [key] => US:98005
                                            )

                                        [2] => Array
                                            (
                                                [key] => US:98006
                                            )

                                        [3] => Array
                                            (
                                                [key] => US:98007
                                            )

                                        [4] => Array
                                            (
                                                [key] => US:98008
                                            )

                                        [5] => Array
                                            (
                                                [key] => US:98009
                                            )

                                        [6] => Array
                                            (
                                                [key] => US:98011
                                            )

                                        [7] => Array
                                            (
                                                [key] => US:98014
                                            )

                                        [8] => Array
                                            (
                                                [key] => US:98015
                                            )

                                        [9] => Array
                                            (
                                                [key] => US:98019
                                            )

                                        [10] => Array
                                            (
                                                [key] => US:98021
                                            )
                                    )

                            )

                        [geo_markets] =>
                        [excluded_geo_locations] => Array
                            (
                                [countries] => Array
                                    (
                                    )

                            )

                        [exclusions] =>
                        [user_adclusters] =>
                        [interests] =>
                        [user_os] =>
                        [user_device] =>
                        [wireless_carrier] =>
                        [page_types] => Array
                            (
                                [0] => desktopfeed
                                [1] => mobilefeed
                                [2] => mobileexternal
                                [3] => rightcolumn
                            )

                        [connections] =>
                        [excluded_connections] =>
                        [family_statuses] =>
                        [friends_of_connections] =>
                        [flexible_spec] => Array
                            (
                                [0] => Array
                                    (
                                        [interests] => Array
                                            (
                                                [0] => Array
                                                    (
                                                        [id] => 6003277229371
                                                    )

                                            )

                                        [behaviors] => Array
                                            (
                                                [0] => Array
                                                    (
                                                        [id] => 6017447625983
                                                    )

                                            )

                                    )

                            )

                        [behaviors] =>
                        [relationship_statuses] =>
                        [interested_in] =>
                        [life_events] =>
                        [location_types] =>
                        [politics] =>
                        [markets] =>
                        [industries] =>
                        [income] =>
                        [net_worth] =>
                        [home_type] =>
                        [home_ownership] =>
                        [home_value] =>
                        [ethnic_affinity] =>
                        [generation] =>
                        [household_composition] =>
                        [moms] =>
                        [office_type] =>
                        [education_schools] =>
                        [education_statuses] =>
                        [college_years] =>
                        [education_majors] =>
                        [work_employers] =>
                        [work_positions] =>
                        [locales] =>
                        [zips] =>
                        [custom_audiences] =>
                        [custom_locations] =>
                        [excluded_custom_audiences] =>
                        [dynamic_audience_ids] =>
                        [product_audience_specs] =>
                        [excluded_product_audience_specs] =>
                    )

            )

        [promoted_object] =>
        [adlabels] =>
        [product_ad_behavior] =>
        [execution_options] =>
        [configured_status] =>
        [effective_status] =>
    )

为了简单起见,我缩短了定位,但有超过 100 个邮政编码被定位。

【问题讨论】:

    标签: json facebook api facebook-graph-api facebook-php-sdk


    【解决方案1】:

    您可以检查您设置的预算是否不低于要求。

    在端点执行此检查:

    https://graph.facebook.com/v2.12/act_{ads_account_id}/minimum_budgets

    带有标题:

    Authorization: Bearer {your token with 'ads_management' rights to this account}

    返回:

    {
    "data": [
        {
            "currency": "AED",
            "min_daily_budget_imp": 300,
            "min_daily_budget_video_views": 300,
            "min_daily_budget_high_freq": 750,
            "min_daily_budget_low_freq": 6000
        },
        {
            "currency": "ARS",
            "min_daily_budget_imp": 400,
            "min_daily_budget_video_views": 400,
            "min_daily_budget_high_freq": 1000,
            "min_daily_budget_low_freq": 8000
        }
    ]
    }
    

    PS。我明白了,我的回复晚了 2 年,但有人可能会觉得它有用。

    【讨论】:

    • 有什么方法可以获得最低生命周期预算值?
    【解决方案2】:

    这里的解决方案是lifetime_budget用美分表示,所以64美元应该是6400。

    【讨论】:

    • 这里的救命答案,不清楚这是他们想要的。
    • 每日预算也以美分为单位,所以如果你想要 10 美元,你必须用 1000 查询 api。我生命中的 6 个小时都浪费在了这个大声笑上。
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